I remember to read than one of the reasons to change the name of the team to The Ultimates it was to avoid any relation with the 1998 Avengers movie (you, with the british Avengers) to not scare any potential Hollywood investor.
So Hickman is changing the paradigm. Lets see if works again.Aaron is at DC now and has said he won’t be doing any ongoings for the foreseeable future. Gillen seems set to return to his indie work. Hickman is probably going to be recruiting up and comers and serving as Showrunner for them. Long as he is on USM I think that will be enough to sustain interest in the line. Certainly worked for X-Men after all..
Two years to see if this works or flop is a good measurent. We will see if it is really a New Ultimate or a New New Universe.My hunch is the Illuminati will be involved once the Maker finally exits the City in two years. Whether Hickman plans to do that in two years real time, or if he intends for that to be the big endgame for this universe and will delay it for as long as the line is a success, remains to be seen.