Originally Posted by
Cth
The behind the scenes stuff during the Bruce Jones run was interesting to see unfold.
Here's what I wrote in an old thread:
A few things have been consistent over the years. Hulk has always been about change. Editorial tinkers with the title A LOT, when it works it's great (Planet Hulk, beginning of Jones run, Illuminati, Red Hulk, etc) and eventually messes things up (Pak/Loeb double shipping, firing writers over direction (PAD, Jones), and changing writers/directions when the title drops to the 30k range (which went as low as 20k at one point).