Oi, Super. Do you even like modern wrestling? It's like you purposely misunderstand WWE and AEW stories to parrot bad 80s carny takes. All that ADBD and Joe nonsense was available from IWC when it happened and it was pure nonsense then as it is now with Hook.
People wanted ADBD champ and bitched about it hardcore. And they did say that it was bad, it's part of why Hangman went lukewarm. You gotta remember most of AEW's fanbase are poor American nerdcore. They LIKE guys like Omega, Sabre, Naito, etc. But only ever READ about them. So guys like ADBD are way up on their lists and fantasy booking because it's all they have access to. Hangman got his legs cut on both his runs due to fan response against Indy and former Indy darlings.
Joe is not an established mega star like ADBD. He could not afford a L so early on during his first big title reign when he finally was rehabbed to being a true monster that he should have always been presented as. And a draw would be the same as a loss because he is not Ric Flair. He's a newly rehabbed monster heel. Umaga, Bray, etc. all had the same problem and lost their shine. You can't rehab your main event monster and then job him or draw him to a barely up and comer. Joe isn't even in Jericho's or Bret Hart's level where he could afford a goofy match outcome with a goofy opponent and be fine.
Punk is a superstar regardless of your opinion on him and jobbing anyone to him doesn't really hurt, as it's expected he'll win. It's kinda like saying Orton was hurt by his last loss to Cena, therefore it affects his credibility for his feud with Riddle. Come on, son. Hook is not CM Punk level and he's damn sure not Sting level.
If you're going to fantasy book Hook to the moon a few months ago, there was a ready made option available.
Have Hook retain the FTW belt against Yuta in a slugfest. BCC are impressed and start actively recruiting him, but Hook declines due to his friendship with Orange/Danhausen. BCC tell him to embrace his violent nature and not let Best Friends hold him back.
Hook eventually challenges OC for the International strap but comes up short. He decks Cassidy after a post-match handshake and joins up with BCC as a heeI. He’s a perfect fit for their aesthetic. Then he gets his actual title run with a real title in the feud capper.
Or go full Russo and pair him with Jericho, oh wait ...
You may be into something with Russo secretly working for AEW!