How does Amazing Spider-Man reclaim its mojo?

[Kaitou D. Kid]

I think we should just accept that Peter and multiple Spider-People just doesn't work. He can team-up with Miles or Gwen and they can use their own distinct thing but ultimately I don't think Peter's narrative has ever been benefitted from having multiple Spider-People or the characters really all work together collectively.

Not even Spencer could really make it work.

IMO, there isn't sufficient evidence to accept something like that yet.

More importantly, I said they don't have to team up often. Just that their existence has to be acknowledged. It has to have an impact on Peter besides just "Yeah there's another Spider-Hero". The way ASM treats them as peripheral because they want to stay in the 1970s status quo is just not good enough.

[Frontier]

IMO, there isn't sufficient evidence to accept something like that yet.

More importantly, I said they don't have to team up often. Just that their existence has to be acknowledged. It has to have an impact on Peter besides just "Yeah there's another Spider-Hero". The way ASM treats them as peripheral because they want to stay in the 1970s status quo is just not good enough.

Personally I feel like they need to get Peter's character and book in order, as well as his competence as Spider-Man, before they try to address all these spinoff characters who were not designed to co-exist together and were meant as solo stars in their own universe but just ultimately ended up co-habiting in 616.

It's not like their solos acknowledge Peter all that much (I think in Ziglar's run Peter only gets mentioned maybe once or twice) either.

Here, I agree with you fully. They could announce a miniseries that was about bringing back Peter and Mary Jane's marriage and the first thing I would check is the writer and then the artist. And if it was people that I didn't think would write interesting versions of these characters, I wouldn't buy the book.

But I don't think it's the most important thing for the entire audience. There's a lot of idiosyncrasies. We all have the things that we like to see and things that agitate us. You for instance don't like Spider-Man not being especially competent in fights. I don't like Doctor Octopus babbling about dolts and casting die etc. And I do believe that for a not insignificant portion of the audience, status quo would trump characterization, plot writing, and art.

To be fair he was talking like that before Superior.

[Batman Begins 2005]

It's no secret that Ultimate Spider-Man is a massive hit. Currently it is not uncommon to see each issue getting multiple printings. People, for the most part, are loving the title. They gave fans what they have said they wanted for years and, more importantly, fans showed up to buy it in droves.

So what happens to Amazing Spider-Man? It still sells well, but it's not the runaway hit that Ultimate is. Its reputation among fans might be at its lowest in its history. Characters spun off from its current direction are struggling to make traction.

So I ask what can be done for Amazing Spider-Man to regain its mojo? Can anything be done? Does anything need to be done? Or does Marvel Editorial's iron grip on the title mean its impossible for it to ever truly regain its mojo?

TASM needs a new creative team and new editor.
Undo OMD.

[SturdyMike89]

First get a really good writer. I would poach talent from DC like Jeremy Adams, Tom Taylor, or Philip Kennedy Johnson. I am a realist. I don't imagine Peter getting married to Mary Jane anytime soon. Marvel just doesn't want that. But that does not mean that character rehab can't happen. Plenty of issues for both Peter and MJ to deal with.