It's no secret that Ultimate Spider-Man is a massive hit. Currently it is not uncommon to see each issue getting multiple printings. People, for the most part, are loving the title. They gave fans what they have said they wanted for years and, more importantly, fans showed up to buy it in droves.

So what happens to Amazing Spider-Man? It still sells well, but it's not the runaway hit that Ultimate is. Its reputation among fans might be at its lowest in its history. Characters spun off from its current direction are struggling to make traction.

So I ask what can be done for Amazing Spider-Man to regain its mojo? Can anything be done? Does anything need to be done? Or does Marvel Editorial's iron grip on the title mean its impossible for it to ever truly regain its mojo?