Come to think of it, Ultron did start spreading a techno-organic virus with his code in it that could convert organic lifeforms into Ultron Sentries,...
Norman Osborn at least makes more sense, as it comes from Peter's own mythos and isn't inserting the wider MU because the producers think Spider-Man,...
"The Enigma Force is not a tool to be manipulated by mortals. The Enigma Force comes to those it deems worthy. What temerity, what arrogance, makes you think you are worthy? Have you not all made mistakes? Unforgiveable ones?" - Captain Universe
"Call me an Avenging Angel, Baron, come to safeguard Earth...call me CAPTAIN UNIVERSE!" - Ray Coffin
"You're my heart, Mary Jane Watson...you're my jackpot." - Peter Parker