Norman Osborn at least makes more sense, as it comes from Peter's own mythos and isn't inserting the wider MU because the producers think Spider-Man,...
To add to this, WB did have successes that year, Wonka and Barbie. Which makes the Flash's failure noticeable cause it was their most hyped picture,...
Well, at least Ultimate barely focused on the school and it was mostly a (badly executed) team show while the 2017 one made everything about SCIENCE...