Norman Osborn at least makes more sense, as it comes from Peter's own mythos and isn't inserting the wider MU because the producers think Spider-Man,...
To add to this, WB did have successes that year, Wonka and Barbie. Which makes the Flash's failure noticeable cause it was their most hyped picture,...
I liked the latter and for the same reason I liked the other two: taking a marquee character and pairing him/her up with a less popular name as a way...