True, although I don't think losing to Doc Ock that early is slight because it's one of the reasons Ock is one of the Big Three and after that he was...
I guess part of it is also that Rich isn't an A-lister so that offers more freedom and less forced creative control to fit him into a box or cater to...
T'Challa
A.K.A. The Black Panther
King of Wakanda
King of the Dead and The Champion of Bast
Two-Time Time Magazine "Person Of The Year"
Six-Time People Magazine "Sexiest Man Alive"