To be fair, using old characters and concepts isn't the same thing as using them in-character or consistently. Certainly there are bound to be unfair...
Do you think it's more likely that in the pitch for some of these books they planned to tie in to HG or is it more likely that they had to work it in...
Pretty much. Marvel (and DC) are in an unwinnable dilemma. I suppose the problem I have is, especially over the last decade-- when Marvel was trying...
He is the rock that their island nation is built upon. The people of Krakoa know him and what he has done for them over the years, and they look up to him. He might not be RULING Krakoa, but he is definitely leading it.