It wasn't just Surfer's board. First Surfer turned his board into a big sword to fight the big bad. That's what Venom fused with Mjolnir into an axe,...
For just one example, there's the promising tidbit linked before about Mortal Kombat in early release opening higher than Godzilla vs Kong in Russia....
Even the recent King In Black event went schizo salad with him, dragging him through the mud by killing him off, making as if his merged form comics...