Norman Osborn at least makes more sense, as it comes from Peter's own mythos and isn't inserting the wider MU because the producers think Spider-Man,...
Well, at least Ultimate barely focused on the school and it was mostly a (badly executed) team show while the 2017 one made everything about SCIENCE...
It just feels weird that they keep pairing him with superpowered characters or characters he has no relationship with instead of his legit supporting...