Been seeing stuff like this lately that the current downturn of the Star Wars franchise may be due to it not capturing the current generation of children and young adults.
[url]https://www.bloomberg.com/amp/news/articles/2019-08-07/star-wars-is-struggling-to-win-over-the-marvel-generation[/url]
When I think about it, I haven't seen a modern child with any kind of Star Wars merch.