The 1990's comic book industry has a garish quality to it as far as I'm concerned. I look back on it and wince in the same way that people look back at the fashions of the 1970's.
The 1980's had been a stellar decade for comics. Where the 1990's failed in my eyes is that many of the major talents of that decade (and I use the word 'talent' loosely in at least one example) misunderstood iconic tales like 'The Killing Joke (not actually a favourite of mine personally but highly regarded by many), The Dark Knight Returns' and 'Watchmen'. They missed the point as to why those titles were so influential in moving comic books as a medium forward and instead thought that blood and guts, shoulder pads, ludicrous character names (hello Bloodwynd, hello Stryfe) and sensationalist violence were the way forward. There were great stories told across the 1990's but they were overshadowed by puerile rubbish like this:
It was also a time that was muddied by the grim spectre of the speculators market. It warms my heart to think of how much money those speculating leeches lost in those days. From saving comics to potentially use to send their kids through college and sitting on a nice little nest-egg to flogging comic-books on a flea market somewhere. There's a salutary lesson to be learned there.
For DC the 1990's gave us the big, status quo shattering stories that were done purely for their headline potential and little else, such as 'The Death Of Superman'. I actually feel that the character that got shafted by poor writing and editorial decisions during that decade was a Marvel one, Spider-Man. Since the early 1990's and 'Maximum Carnage' that character has been saddled with godawful storylines and poor overall handling. A Spider-Man title today looks unrecognizable to the great comics I read in my youth.