There are hundreds of posts on these boards dissecting sales numbers for Amazing Spider-Man each and every month and several points keep being made: Comics sell a lot less physical copies than they used to. No one seems to know what digital sales account for but it is significant. And ASM still outsells just about every other solo superhero titles. BUT STILL. It looks like the title has leveled off in the mid-50k range for a "normal" (non-event and non-relaunch) issue and, arguments about the direction of the title aside, it just seems to be in a funk.
Some here have lofty expectations positing that ASM should sell in the 100k range as Batman does each month but I personally think that title is an outlier. But I also think of ASM as Marvel's flagship title and it just feels like it should do better than 54,000 units most months. I feel that Slott has been on the title too long (IMO, he is a few years past his best work) and that may be harming the title's sales at this point. And I don't mean to pin it all on him; this could be editorial direction or maybe just the lack of a fresh voice which often helps a title is lacking. Thoughts?