Yeah, I think Hickman said something along those lines, but he is not involved with Marvel right now and this book pretty much debunks his mindset. Again: if Marvel was being strictly FORBIDDEN to publish ANYTHING that is FF-centric and could serve as source material for future FOX films, we WOULD NOT be having this book, because EVERYTHING about it so far revolves around the FF mythology. I don't know if all of the characters are going to be up and running by the end of the story, but there's no denying that Marvel IS publishing new stories for the FF mythology. It's simply delusional to say Marvel Comics is deliberately shunning FF IPs now when THE THING and HUMAN TORCH are written in big letters on the front cover of an important book that is also going to feature several others FF IPs in it. If that's not advertising the FF franchise, then what is it?
And I don't think OMD is comparable here. It was an entirely different situation that had nothing to do with movie rights. It was just the desire of the EIC, so he made it happen. That same EIC still works at Marvel and is allowing a FF-centric book to happen right now, so I don't think anyone can say that what he feels about the FF is the same thing he felt about the pre-OMD Spider-Man franchise. If anyone over at Marvel really has a problem with the FF, that person would be Ike Perlmutter, but he doesn't seem to give a damn about the comics division these days. His ''evil plot'' against the FF tends to take place in the licensing to merchandising, cartoons, video games, etc.