My first non universe marvel was transformers 1. Kid next door gave it to me.
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First in universe is fantastic four 305.
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And this trade right after!
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It was fantastic four that got me to read the main marvel books. Before then it was only gijoe, star wars and transformers. I would not ever try the main marvel books even after my friend tried to get me to read his new mutants comics. I just didn't care for them and would have dropped comics after some time i'm sure. Then I saw a cool rock guy on the cover of 305 and the rest was history!