Well he's a Ohio guy and wanted to win a championship for that city and fans so bad. He wanted to do it and that will make him immortal. He came back , the city is in the shitter due to how bad the Browns are and local economy. Yet he comes back and he wins a championship there. Its like the classic , home town guy returns and powers a team to glory story. And if its over ...he did that. Now to go onto helping himself and getting 1 last mega deal for himself.