I'm not offended or outraged.... No heads should roll. On the one hand the commercial is a fairly likeable smidgen of tv. On the other hand , theres this bear( not even a mean looking bear) just sort of holding onto this guy and this is suppossed to represent asthma or its effect. A mean nasty looking bear doing its best to crush all air out of the man or forcing the man to carry him piggy back while chuckling seems to me like it'd be more symbolic of Asthma. A boa constrictor I think would have gotten the idea across better as well. Weird thing To complain about I know but Asthma used to kick the crap out of me on a regular basis. Its been years now since I've had a bad attack. Generally I'm fine if I just drink enough black coffee.