Originally Posted by
Myskin
I think that a lot of problems stem from the fact that superhero comic books will never really get rid of the the implication that they are supposed to have an educational purpose. In general, literature is not supposed to be educational because one of its purposes is exploring the human condition, and - thankfully - literature cannot avoid representing under a sympathetic light nasty people; that is, people whom in real life we would find utterly disgusting. There are wonderful pieces of literature (and cinematic works) which make you root for criminals and rapists.
I think that in superhero comics the audience has way greater problems in separating their personal views and impressions from the sympathy for characters who make controversial choices because, well, superhero comics aren't literature, generally speaking. I am not saying they shouldn't be literature (I craved for a more mature DC for entire decades before giving up), just that the publishers rarely present particularly complex moral challenges in superhero books and the general audience really don't expect them. Rather than literature, superhero books are a very simplistic form of entertainment for a relatively old audience. Basically, it's wrestling on paper.
The "social crusader" Superman thing is somehow misleading because in the Golden Age Superman's choices were never really particularly complex nor controversial to make (and I'd say that even his "social crusader" incarnation didn't last for such a long time, either). He just did - in a colorful and enjoyable way - what people would have wanted to do if they had had Superman's powers. Punishing violent husbands? Kicking Hitler's ass? Who wouldn't have wanted to do that? I mean, even the "Superman vs the Klan" thing (which doesn't have much to do with comic books anyway) happened in an extremely peculiar situation and with an organization which was already controversial (and in decline in comparison to the 1920s). GA Superman's moral choices are not that different or more complex than Segar's Popeye's - and I would add that Popeye's stories are generally better drawn, better written and funnier (even if I like GA Superman).
Aside from that, even if we accept that GA Supes was, in his own simplistic way, a Super-social crusader-Popeye, modern-day Supes doesn't even have that vaguely social flavor. And that's because on one hand the publishers cannot set Supes' adventures in a world as naive as the one where GA Superman lived, and on the other hand they don't want their character to make controversial or potentially divisive choices. What would Superman think about Trump? Even better: what would Superman think of Amazon? I mean, Jeff Bezos isn't even vaguely as controversially colorful as Trump is, but I think that we can all agree that huge companies like Amazon are changing a lot of things regarding the society we live in, including small or medium-sized enterprises. Are these changes for the better? Nobody really knows, even in real life. What would Superman think or do about these massive companies? When you think about it, you realize that if a writer REALLY wanted to create a story on this premise and developed it in a clever way, at one point Superman would make a controversial choice. And that isn't something the publisher, nor Superman's target audience really want to happen. They don't want superheroes to be characters; they want them to be symbols. And symbols (even for commercial purposes) are supposed to be for everyone.
Personally speaking, I think that the moment when the publishers decided that their heroes were supposed to be role models rather than characters is what ultimately killed superhero books as a genre. They castrated what could be potentially interesting characters and they crystallized them in a version which is completely harmless. Except for VERY rare occasions, no superhero story has said something interesting or provocative in decades, especially in stories with the characters which are the most "symbolic" ones: Superman, Wonder Woman and so on (Cap America was slightly luckier, thanks to Ed Brubaker). As usual, the "noir" characters (Daredevil, Batman) have been more interesting because they are somehow "allowed" to behave in a partially controversial way. I'm always perplexed when someone says that The Dark Knight Returns is an abomination because Batman in that story is a fascist. I mean, OK, let's say for the sake of the discussion he is a fascist. So what? It's a challenging, strong, provocative story where Batman's behavior is coherent with the world the character lives in and the character himself isn't even supposed to be entirely sane or sympathetic. The story itself isn't supposed to be educational. I really don't know who could take Miller's Batman as a role model in his/her real life (even if there are moments in everyone's life when we can share some of that character's feelings), but if there was such a person, well, I'd say that he/she had really serious problems which no comic book could ever correct.