Originally Posted by
Kintor
To be fair the whole Batman vs Star Wars argument works because DC created Batman, Star Wars just fell into Marvel's lap thanks to Disney.
Up until the Disney take over Dark Horse was publishing Star Wars books, by all accounts they were doing a very good job of it as well. I've yet to see Marvel create any Star Wars books that can compare to Dark Empire or Star Wars: Legacy.
If Marvel and Disney keeps running Star Wars into the ground they'll eventually realise that readers can only be pushed so far before they turn away, even with their claws wrapped tightly around the Star Wars IP.