He’ll still be able to turn out huge crowds, command a vast Twitter audience, and get television exposure whenever he wants it, even in “retirement.” The word itself is farcical when applied to Trump. How can a man who has never held a job he didn’t inherit or buy retire from being himself? Teddy Roosevelt never did, and carried on blithely bully-pulpiting, to ebulliently divisive and obstreperous effect, for a decade after leaving the White House. That’s probably the closest prototype for what we can expect from ex-President Trump, but multiplied a thousandfold by today’s social media platforms and his own irresponsibility.
Nor will Trump feel constrained by the long-standing protocol that keeps former presidents from commenting on the policies and job performance of their successors. Far from it—because bashing the new tenant at 1600 Pennsylvania Avenue will present Trump with his best chance to stir up outrage and get attention. Cable news networks, which pretend to respect the reserve of other ex-presidents, will eat it up.
And he may not even have to depend on Fox News or CNN—his chief media enablers—for television access. Last year, when the punditocracy was still taking a Hillary Clinton presidency for granted, Trump mulled launching his own cable empire to perpetuate right-wing Trumpmania, reasoning (in the words of one of his associates) that “win or lose, we are on to something here.” The fascination of that “win or lose” is its indication that Trump’s view of the American electorate makes no distinction between voters and audiences. If we have learned nothing else about him, it’s that (1) his vast ego needs constant nursing and (2) enhancing the Trump brand is always his top priority, without any differentiation among gaudy casinos, online universities, mail-order steaks, and the presidency of the United States.
All Trump ever wanted to do was to play the president, a role that will be immeasurably easier once he’s actually out of office. Sarah Palin tried and failed to become a TV star after leaving office. Trump enacted that strategy in reverse. As ex-president, he will be perfectly positioned to return to his natural habitat, the simulacrum of “reality TV.” It’s not hard to imagine Trump TV as a ceaseless and influential presence in the cable landscape, tugging Fox News and the rest of the media even further to the right. Every day, Trump could sit in a mock Oval Office and explain how his successor is failing miserably, how terrible all politicians are, how he—and the American people—have been betrayed. He would become America’s ruling maestro of resentment, the nurturer of white male grievance in an increasingly diverse world.
Trump won’t need to burnish his “legacy” as other ex-presidents do, by politely writing their memoirs and launching foundations devoted to eradicating poverty or disease. He’ll just keep right on being Trump, wrecking and insulting everything in sight that isn’t his, all in the interest of selling crap emblazoned with his name. The only tradition he’s likely to follow is the building of his presidential library, which is sure to be a lulu. Even former presidents far better at simulating modesty have been unable to resist monumentalizing themselves for posterity. Unlike his predecessors, however, Trump is unhindered by taste. The damn thing will probably look like Caesar’s Palace crossed with a Bond villain’s lair.