Originally Posted by
Ascended
Well, Marvel's political push seemed largely wrapped up in new characters like Ms. Marvel, or older characters in new roles like Jane Foster-Thor. And as I understand it, that push was very successful for years, until Marvel ended up pushing all of their big, familiar names out of the spotlight in favor of these new, more socially conscious characters/narratives. The problem wasn't politically minded characters or stories, it was that Steve Rogers was evil (or dead), Banner was dead, Tony was in a coma, Thor was drunk in a corner, etc. Older fans realized that the characters they had spent decades enjoying were all gone and felt abandoned by Marvel, which lead to a decline in sales and now you notice how all the big names are back in action, and many of the new faces are gone or in smaller roles. But until Marvel went too far with replacements and legacies, socio-politics seemed to work just fine for them.
However, I think it's a unfair comparison. DC isn't Marvel. Even though most DC readers are also Marvel readers (and vice versa) people seem to want different things from the companies. Fans seem far more willing to accept new ideas and characters from Marvel, while they seem to want the classic names from DC. It's not unlike New Coke. New Coke tested better against classic Coke and Pepsi, but people didn't want it because it wasn't the "classic." It was better, but it didn't have that nostalgia factor and Coke drinkers (and people who only occasionally drank Coke) wanted that more than a soda that tasted better. DC fans seem to be like that; maybe a new direction or character is "better" but they don't want that; they want the big, famous, classic names, in their big, famous status quo's. So to that end, leaning into political commentary would certainly be met with resistance from fans. However, handled properly I don't see that as a problem. I see it as an opportunity. Would DC lose fans if they pushed into political commentary? Yes, there's no doubt. But there's also no doubt that there are other audiences who would step in to replace those of us who left.