This is basically how I feel. Things are happening, but they just aren't really interesting. It started strong, but lost me around issue 3, honestly.
The thing with Morrison is that, even with all the high concept stuff going on, he gives you and the characters time to breathe and reflect on the weird stuff. This is just a constant build with no rest, references on top of references, and zig-zagging directions. I don't even know where they are trying to end this.