Originally Posted by
Ra-El
Yes, WB just is comfortable with what Superman brings to their table. The character sells a lot o merchandise with little to no effort, people who never read a comic on their life know what Superman is, they may not know a lot, but they know what he looks like and the most important, they knw his symbol. But WB also notice that their last efforts to make a Superman movie weren't successful, so instead of putting 120 million on a Superman movie that will not break the billion mark, they settle for selling t-shirts and hats with his symbol, and spend 60-70 million on a smaller movie, about some other DC character and sell a lot of merchandise they would not sell otherwise.
The real problem, imo, is on the comics side of things, most on DC editorial that don't seem to push for good Superman stories as much as they could, but also, we almost never heard writers talking about their 5 year plan for Superman, we do about Batman. Wonder Woman is on the rise because times changed, and DC found itself with almost nothing to show in terms of diversity, the only thing they had is Wonder Woman, so WB and DC pushed it as much as they could, and they should do it, the character deserves to shine.
Now, Black Label is really a punch on Superman'a face, the only thing he got there was DKR spin-off. Batman got countless titles, so did Harley Quinn and Joker, Wonder Woman got the Dead Earth story and Historia apparently will be a big thing too. Either none of the writers had a Superman pitch, or the Black Label editorial wasn't interested in one, probably a combination of both.
I believe, that what Superman needs, on the comics side of things, is an editorial and creative team, that itead of holding to the status quo for apathy or fear, actually like the character and wants to tell new and fun stories. Not stories about what Superman is stands for, descontruction or meta analysis, but Superman stories.
The only writer currently who really seems to want to write about Superman is Mark Russell, but DC don't let him come near the main books, just one-shots and mini-arcs.