Its still the same concept, its still buying something for reasons other than actually liking and wanting that particular product. In the end I just used the name just because it has a name, but in general all I mean is the concept of buying a book out of some sort of habit/obligation when you don't really like what's going on. Break that up into whatever individual titles one wants, there's still no basis for the assumption and using it to cast doubt on the actual numbers. As when something is really disliked, it does generally reflect. Superman is not that character anymore where it just doesn't matter the content. The only one who's in that stratosphere for DC, where the volume is just so large its hard to tell, is Batman.