Originally Posted by
Cyke
I *really* beg to differ about that. Not many movie franchises can boast strong Latina, strong Black female, strong Black male, strong Asian representations as part of a common ensemble. Much of the casts -- from Paul Walker and Vin Diesel to Ludacris and the Rock -- all had their own fan followings prior to joining the franchise.
But moreso, don't underestimate or undersell the ability of the audience to project themselves up there on screen when they see minorities like them, even internationally. It's one of the big reasons why Black Panther is on the cover of Time and Rolling Stone. For 10 years, Marvel movies have asked minority fans to relate to white central protagonists. Nothing wrong with that at all. Now Marvel is asking for audiences to relate to a Black central protagonist, and whether or not one likes the movie, the message is powerful in its own right. For that matter, the reason why Chinese and Korean characters have been playing increasingly important roles in blockbusters over the past 10 years is so that Hollywood could market to those countries -- but that alone speaks of how representation matters when it comes to selling Hollywood movies overseas; a Korean person watching an American film with a mostly white cast is the nor and it's understood, sure. But put in an established Korean actor in the same movie as RDJ and Chris Hemsworth, and Koreans will flock more to it because they can see someone of their own ethnicity interacting with larger than life heroes; in essence, they can see themselves up there better as part of the action.
Plus, the Fast and the Furious franchise was suffering before Paramount got Justin Lin involved. Lin infused a lot of Asian influence and characters in there; it helped serve to make the franchise better narratively, but it also meant bigger Asian markets; and the proof is undeniable -- the franchise that Paramount thought was going to die ended up putting out more and more movies with Lin at the helm until the last one. Diversity saved the franchise from death.