In the New 52, all of DC’s superhero series were canceled and 52 new ones were relaunched in an alternate reality. There, all the classic characters were younger and their origin stories were revised and reintroduced. Theoretically, this was supposed to make the comics easier to understand — all the old continuity was erased, so a novice reader wouldn’t need to have read anything that had gone before. For a few months, it looked like it was working. Orders from retailers spiked, putting DC ahead of Marvel for the first time in years.
That bump was not to last. By the start of 2012, Marvel was back on top, and it stayed there. It wasn’t hard to see why. The new DC continuity was supposed to simplify things, but the company had tried to eat its cake and have it, too: They didn’t want to erase certain classic narrative elements from the past, and incorporating them into the new timeline made for some baffling contradictions. For example, the new version of Batman was a guy who’d only been operating for a few years … but somehow, he’d already died, come back from the dead, and worked with three different sidekicks. On top of that, some beloved characters were totally wiped away. Others were reimagined with new attitudes or backstories that eschewed much of what had made them cool. Sales were dismal and reviews were brutal. By mid-2015, the New 52 experiment had more or less failed.
No one saw that more clearly than DC Comics co-publishers Dan DiDio and Jim Lee. Standing in the sun-drenched lobby of this year’s New York Comic-Con, DiDio recalled to me what it was like to be the public face of DC at that convention’s 2015 installment. “We were met at a couple of panels with a level of apathy that I hadn’t seen for a very long time,” he said in his Noo Yawk basso profundo. “There was a disconnect with the fan base, more than we’d even perceived. It felt palpable. Nobody was really into the stories. We might’ve gone a little bit too far with some of the New 52 stories and lost the connective tissue that people really used to identify with our characters.”