So, after further thought I'm actually not super thrilled myself at the launch titles. And if the launch titles don't sell well, then DC will be rethinking how they execute the Black label. They definitely need to expand out and I like what was said above about Joker. Batman's other rogues need some time to shine. There are so many that could easily fit within what this Black label is trying to do. And yet we're given another Joker story.
I'll be honest, at this point in my Batfandom I am actively staying away from Joker stories. I've seen enough of them that I'm just not as interested anymore.
I would also like to see them "retcon" or retro some older titles under this label, like Killing Joke, or Red Son, etc.