I grew up with Tony, Steve, Peter Parker, Bruce & Clint. Last time I bought solo books starring them? Lebron James was 8 years old and a show call Star Trek TNG has ENDED. My Milestone, Wonder Woman, Archie & Tim Drake collection is bigger all of them out together.
And I am in my RIGHT mind. I am in my right mind because I see those guys trades collection DUST at the library-so if I want to read them I can go there and keep them for as long as I want.
And I guess these Amazon buyers are in their right mind since Ms Marvel and some of those others are KILLING them in trade sales.
And don't you LOSE movie goers if you don't do something with guys like Falcon, Widow, Vision, Scarlet, Nick Fury, Strange, GOTG and all the kids in Marvel Rising? Or do you want to act like Dc has done with the Young Justice kids, Static, Wally West & John Stewart-tell those fans their money doesn't matter.
Here is where we have the issue.North America is a continent. The country of America only has over 325 million people, and the comic book market has been having problems for a while now, that was one of the biggest reasons why the new 52 and the ANAD was initially created. Whew New 52 started to crash, in came Rebirth, and now rebirth is selling the same as new 52. The market is on it's way down, mostly because of the choke hold classic readers and the comic book stores have from allowing them to expand.
Sam Wilson as Cap America-ENSURES Sam will have a shelf spot in a comic book store and book store. It ENSURES more than say 10 copies are ordered. Why?
Because the book says CAPTAIN AMERICA-a name. That book will have a spot at Barnes & Nobles and the library. No matter what.
Sam Wilson as Falcon DOES NOT have that. Every excuse to NOT sell Sam Wilson CA will apply to Falcon. Same with Luke Cage, Mosaic, Vision, Scarlet Witch, Wasp, Antman, Inhumans, all LGBT books, Solo, Slapstick, Fantastic Four (get over it) and various X-Men.
So you got store owners who live and die by a name versus content.
Right now the reason we see these struggling numbers is this concept that the industry can only be save by CERTAIN characters under two banners. And would rather FIGHT to get rid of books that they don't have to read. They don't want balance.
Like I said earlier I grew up with classic guys. Not one of them was the driving force for me to buy comics.