So, here's a weird thing (at least from my experience) that Amazon did. I ordered the second World's Finest TPB and the JL/U DVD box-set. The TPB just came in a bubble envelope, which is pretty common. They usually package DVD sets the same way they do TPB/HC/etc that they ship in boxes (box too big, a few deflated inflatable packs). This set is in a slightly over sized box, but when I opened it, they cut and folded pieces of cardboard to keep it secure on the sides, and surrounded it on the top and bottom, as well as above it. The set itself is secured to another piece of cardboard below and then they used a bunch of thick plastic wrap to secure it. I'm not sure if this is new packaging for all higher-priced items or just something they did this one time, but it's by far the best packaging I've ever seen from them.