The last decade of youtube has been good and bad for a variety of reasons. In the good aspect there is a number of folks who without the medium who wouldn't have exploded on the scene and gave enjoyment to folks. James Rolfe took a video he filmed for fun a couple years before and turned it loose on Youtube. He became a huge hit and has even did a movie he helped do with crowd funding from fans. Pewdiepie became a cultural type icon who did appearances on Conan to even being parody on South Park.
As Pewdiepie and Rolfe became big celebrities on the platform , soon enough a lot of folks decided they too would go on youtube and become just as big. In a lot of cases they started off big and utterly failed. But a lot was due to the talent not being there and little to do with youtubes overall service. It wasn't til a few years later as Youtube sold to Google did things begin to change big time.
The sale started some effects where Google wanted to keep advertisers happy and they pretty much started promoting more advertiser friendly channels. But the big explosion happened in 2016 when Pewdiepie did a terrible racist joke. This caused what many youtubers have claimed is the "Adpocalypse" where advertisers demanded the service remove their ads from questionable content and many dropped the service. Youtube realizing they were in a spot listened and the effect saw many channel owners who were doing huge profits , within months to barely making anything.
This caused some youtubers to lose homes when things were going so well generating big pay offs from the service to suddenly going homeless. With some refusing to get jobs for months believing they could weather the storm of this. It also caused many to change game plans and develop funding from fans.
But beyond that Youtube has also seen a rise in crazy at times where some content creators for months voice their growing anger in videos. The latest example was the shooting at the Youtube company where a disgruntled female creator named Nasim Najafi Aghdam who had posted videos for years suddenly saw her income drop by a huge amount. This led her to go on videos slamming the company and more for months. In which she claimed the company was doing this on purpose to her channels due to bias.
Unlike Aghdam who took a violent turn before taking her own life , many youtubers have complained over them losing partnership and not making money. Its the refusal of some to admit that this platform maybe isn't meant for everyone to make huge money and become stars. That maybe they need to work for a living beyond wanting youtube stardom.
Also its not just money that has taken many youtubers to lose their minds at times. Take the case of Elliott Roger who would go on rants over how women didn't love his penis. Ok , they didn't love him and see how awesome he is to give him sex. Which is what 99% of us guys all go through in life. Except were not gonna do a number of youtube videos discussing it or do what he finally did.
These are the worst cases in Youtube in a way. Where people voiced issues they had for months and no one sadly could get them help for what was wrong with them. Will it end anytime soon ? Its doubtful , as more tough rules come in from youtube your already seeing many possibly lose it. A lot of it is anger that the money , the fame is ending and they can't handle it.