I think he is speaking generally. He isn't actually talking about digital in that sentence as far as I can tell. What seems to have gone awry is the contract that Marvel and Amazon have for promotions on digital formats. Amazon have these things built into their contracts so they can theoretically deep discount on digital, and this seems to be causing some consternation. What if anything Marvel can do about it at the moment is not clear. Marvel probably didn't expect this level of discount on new books.
This statement isn't even meant for us so I am not clear why we should be so concerned by it. He is simply trying to reassure retailers that he is aware of their concerns and if Marvel can do anything about it they will try. No duplicity that I can see.