by Eddie
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I did a full MCU film binge before Civil War, and the last two Phase 2 films actually have subtle AoS connections that apparently went over everyone's heads. Nick Fury got the Helicarrier from "old friends". He's referring to Coulson. Not only do we see that in AoS, Coulson's also the only common friend of Fury and the Avengers that could have possibly hooked him up with one. Ant-Man also reveals to the film audience that Hydra is still around despite being"finished" in Ultron... except AoS viewers were already in on that thanks to the S2 finale. They're small connection, but they do exist (Fury's dialogue in particular really couldn't have been referring to anyone else).
by belltown213-0-557076
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There was even a little Agent Carter Easter egg shout out to the character Dottie Underwood in Civil War when Bucky told Cap he used to date a red head named Dot back in the 50's.
Infinity War will probably feature a bunch of MCU TV character similar to how the X-Men series just spotlights the main mutants while the rest are there as wall paper to fill out a scene.
by Bajan Samurai
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Yeah, it is clearly all in the same universe, it is just people get forgetful of crossover instances (Fury or Lady Sif showing up before) or over assume when news of behind the scenes division of control (cinema properties - TV properties) comes up. The issue is that some people assumed that connected meant all showing up occasionally and all referencing each other, which was never their intent.
It is not easy to get as many movie stars to make a TV appearance (scheduling, location) and it is not easy to synchronize an event from a TV show [that could have been filmed last month or last week and shown today] with an event(s) following it in a film that had wrapped photography a year prior and still comes out after the TV event. It is harder to plan for a movie to reference a TV show's events that it doesn't even know will be happening when they are already filming.
The one they (sort of) pulled off was inferring that Coulson was responsible for Nick Fury acquiring the helicarrier they used in Avengers: AoU, but even that probably required a lot of pre-planning since the AoS probably had not even fully fleshed out how their season was going to go.
Midlife Comix2 hours ago (edited)
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Gonna have to disagree with you on the whole "They would have just called the Avengers" thing. As we know from comics the FF, Avengers, X-Men, etc don't just pop up in each others comics all the time that easily to clean things up. How many times has Spidey been outmatched and ran to the Avengers, the Sanctum Santorum, or the Baxter Building only for those teams to conveniently be "out of town"? 1000's of times. So when it happens in Live Action it's different? Not at all. You see Daredevil fight things like Vampires but does he just call Blade every time? Nope! So why would that HAVE to happen in Live Action? And as far as references not only was "The Incident" referred to but also the Hulk, Thor, Cap, etc Cottonmouth mentions Cap, and Method raps about Iron man in Luke Cage. Yes I get some of these are obscure references but references none the less. Also remember [SPOILERS for DD Season 2] when Frank grabs that CD labeled "Micro" from his house before blowing it up? Skye aka Daisy from Agents of SHIELD mentions her hacker friend "Microchip" and this was way back in Season 1 of that show. For those that don't know Microchip is The Punishers partner in his war supplying the Punisher with weapons and tech support.
Also if youve been watching AoS theres at least FOUR different direct references, technology, and direct dialog from previously aired episodes of AoS that "somehow" made it into Civil War. Not a coincidence.