What's weird is I remember the toy line that came AFTER that, Shadow Ninjas, that had some sort of gimmick similar to what the Zartan toy had. Snake Eyes was a part of that.
Because like it or not, Ninjas are the draw. I think Hasbro finally figured that out and is cutting out the fat (G.I. Joe) to get to the real meat. I don't agree (I like it all) but what's popular is popular. So for the movies they have a choice: Take a chance with another Joe movie that features Snake Eyes and hope for the best, or, give folks Snake Eyes solo.Hasbro can't seem to find a decent balance between ninjas and the non-ninjas.