Meanwhile...
Let's talk frankly about the service, itself.
First a couple of recent articles.
This one, by Forbes:
What Exactly Is The Point Of DC Universe When It's Missing So Much Content?
And this one, by Business Insider:
The DC Universe streaming service is leading DC's resurgence in positive fan sentiment, which has rebounded since the all-time low of 'Suicide Squad'
There's no denying that the service has had some good things come out of it, such as Doom Patrol, Young Justice and the Ultimate DC Library...
However...
It's clearly visible that the service has had to change because the audience it originally marketed to was underwhelmed.
I think DC Universe unwittingly became a victim of its own devising: that being digital fragmentation.
Digital fragmentation has been all the rage of late, with new services popping up seemingly monthly, each catering to a more selective theme or audience.
I believe it first impacted me when I went to buy an episode or two of the '60s Steed & Peel Avengers on Amazon (which was my 'go to' service for buying movies and shows) and discovering that the series was now exclusive to some 'Comic Con' membership and you couldn't even buy them.
This has since spread, with more and more shows being removed from Amazon to be made available exclusively elsewhere, and often as 'streaming only' and no purchasing.
To make matters worse, you almost need a scorecard to keep up with where shows are at because they will disappear off one service and appear on some new, never heard of, startup service.
Meanwhile, DC Universe entered into this world of digital acrobatics and proposed to be the ultimate DC fan service. And it targeted not comic fans, but the 'outside world' of tv and movie fans.
The plan was to feature DC Comics TV shows and movies, with at least one new original series going at any given time, some DC-centric news shows to hype upcoming products and some comics on the side to give viewers a taste of what modern comics are like.
But then things had to adapt...
Because the audience that initially came in wasn't too excited about the offerings. No CW shows, no DCEU shows, no Adam West Batman... They really didn't care that much about the comics. Because this audience came from the usual video media sector of the industry.
DC Universe looked barren. All because of Digital Fragmentation.
The CW shows were all licensed to other sources, the DCEU shows were licensed to other sources, the Batman show was licensed elsewhere and the Animated Movies were licensed somewhere else.
They couldn't pull all those things to DC Universe without breaking a bunch of contracts.
And then... why would they want to?
Licensing to Hulu or Netflix could be more lucrative than putting the shows on a service that WB owns.
The best thing DC Universe is for WB is as a leverage to request more money for licensing because if nobody pays they can just put it on DCU.
So, then the direction of DC Universe shifted a bit, with it becoming DC's answer to Marvel Unlimited. They uploaded all (well, almost all, we'll get to that) their comics that have been made digitally available on Comixology, with the one clause that they would be one year behind current print comics. This was done to avoid upsetting both retailers and Comixology.
Now, about that 'almost all'...
DC Comics and DC Universe are not the same. They are separate entities, both under WB.
As such, DC Comics and DC Universe had to reach an agreement about what they could make available.
DC Comics wanted to keep all of Vertigo off the service but DC Universe managed to talk them into having the Vertigo runs of Doom Patrol and Swamp Thing to help support the shows.
So, DC Universe has flipped from being a DC Comics focused digital video service with some comics to being a DC Comics digital reading service with some video.
And this will probably have something to do with the upcoming WB service.
I wouldn't be surprised if they keep DC Universe as primarily comics and put all the video on WB.
One thing that would help raise subscriber faith right now, I think, is announcing the second season of Doom Patrol. We're two episodes from the end of the season, and they still haven't said anything.
Meanwhile, for the audience that came for the comics, DC Universe is a somewhat better deal than Marvel Unlimited and the community features are very nice.
But that audience wasn't the one that they initially sought to service.
I think the flipping may have hurt their image in the eyes of the audience that originally signed up, and the audience they have now would be bigger if they had reached for them from the start.
I don't think they realized how the Digital Fragmentation would effect their service and expected subscribers to be happy with the original programming.
But with one new show a week, it really came across as a glorified 'Columbia House' style video club.
The addition of the full library of comics helped raise its prestige, but maybe not for the audience that came for the shows and movies.
I, personally, am quite pleased with DC Universe, because I can finally check out some comics and either add them to my interests or finally purge them from my system.
One thing I do miss from buying print comics at a newsstand is the ability to flip through the book. The 'entire' book. Sometimes after flipping through, I'll decide not to get it. Or maybe on page 14 there's a panel that really grabs me.
This gives me the chance to finally mark off books that may have marginally interested me but I wasn't willing to pay the $3 to $5 to try out.
And the pricing for DC Universe is just about right.
You don't own any of the content. It could all go away tomorrow.
Or you could pay for it for 12 months then wake one day to find it gone.
Either way, the money lost isn't such a hit because you did get to enjoy much more content than you would have by actually buying the comics.
It'll be interesting to see how DC Universe continues to evolve.
They're currently working on an upgrade to their community forums, so that's a good sign.
But that Doom Patrol renewal needs to come soon.