At the last screening of AQUAMAN that I was at there was a teaser for STAN & OLLIE and in that John C. Reilly said he was filming scenes for it on days off from HOLMES & WATSON--and that movie is coming out even later. Hopefully S&O will do better than H&W, or Reilly will need to avoid movies with ampersands in the future.
I believe the general rule of thumb is a film has to make back twice it production budget to be considered to have made a profit. That usually is enough to recover all the advertising and promotional costs. It is true some studios realize early on the movie is going to bomb and don't bother with a big promotional push, but generally the 2X formula is the best way to judge how well a movie really did.
Thing is, lots of these bombs could be wonderfully written and acted movies that just didn't hit the right notes in marketing or whatever to get people out to see them. I'll see Mortal Engines at some point. Anyone see it at all?
By the way, for Vice:
Budget $60,000,000
Worldwide Box Office $34,626,399
Its Oscar-bait, released just before the deadline, so probably no one cares how much money it made. I expect it to be nominated and perhaps even win. Just seems like the kind of film that will get the Oscar attention and might become a kind of sleeper cult movie.
Every day is a gift, not a given right.
"The story so far: As usual, Ginger and I are engaged in our quest to find out what the hell is going on and save humanity from my nemesis, some bastard who is presumably responsible." - Sir Digby Chicken Caesar.
“ Well hell just froze over. Because CM Punk is back in the WWE.” - Jcogginsa.
“You can take the boy outta the mom’s basement, but you can’t take the mom’s basement outta the boy!” - LA Knight.
"Revel in What You Are." Bray Wyatt.
I have a feeling that Replicas is going to be the first bomb of the new year. It comes out this week and I have seen almost no advertising for it so that tells you how much faith the studio has in it. Plus January is the dumping ground for movies the studios have no faith in.
There are a few films that have hit in January in recent years studios have used well. The 2nd "Ride Along" film arrived in January of 2016 as did a few horror films that did well. January has had its bombs as well too. But some studios plan that month well and will drop films there that do pretty well.
"The story so far: As usual, Ginger and I are engaged in our quest to find out what the hell is going on and save humanity from my nemesis, some bastard who is presumably responsible." - Sir Digby Chicken Caesar.
“ Well hell just froze over. Because CM Punk is back in the WWE.” - Jcogginsa.
“You can take the boy outta the mom’s basement, but you can’t take the mom’s basement outta the boy!” - LA Knight.
"Revel in What You Are." Bray Wyatt.
I’ve seen a TV spot here and there, but yeah, Replicas figures to get bombed. Another film coming out around the same time is the Kevin Hart/Bryan Cranston comedy The Upside, will Hart’s kefluffle with the Oscars hosting gig he lost thanks to anti-gay slurs years earlier hurt the box office?
Avatar: Here's to the late, great Steve Dillon. Best. Punisher. Artist. EVER!