If you don't like the stories, that's one thing. But to decide it was poorly placed because of a preconceived idea of what an anniversary (which is pretty damn arbitrary to begin with) should be like kind of blows my mind. I don't think there are any writing classes that say, "The good guy has to triumph in #700 or you're doing it wrong." What a boring, predictable world that would be.
That line of thinking also forgets Amazing #600, which is pretty much the should that you guys are looking for.
How does that differ from any other Spider-Man writer ever?