Who is it aimed at I'm not naive I know 80's Thundercats and Thundercats 2011 had one mission statement about all others sell toys. Who is going to run out and buy these? I mean if I was a kid and I had to choose between a Spider-Man action figure or one of those I'm going Spider-Man.
Take the New She-Ra I watched thenOG show with He-Man and the new one is not my cup of tea and I know I'm not the targeted audience and I can see where kids today would like and want to buy New She-Ra stuff same for the new TMNT but this just looks like a strange choice to go IMO.