Originally Posted by
Raye
Yeah, I think in the old days it was mostly just visual shorthand, ugly=evil. Some of that is just because the printing quality back then was so poor that they tended to rely on fairly broad caricatures and archetypes to make things clearer. A lot of the prettifying villains was likely just the priting becoming better and art becoming more detailed in response to that. At the same time, the writing and characterization was becoming more nuanced. Villains kind of stopped being gleefully evil mustache twirlers, in favor of more layered characterizations. I guess it at least partly comes down to people like attractive people, and if the creators want people to like the character, they tend to make them better looking. As villains characterizations became a bit more nuanced and sympathetic, their appearance softened as well. A little problematic, maybe, but it's what tends to happen. I also think popular entertainment in other mediums contributed. Movies saw more handsome villains, because actors tend to be good looking, and anime/manga contributed to the rise of attractive (though, sometimes in a more androgynous way) villains as well.
Also, it should be noted that with a couple of them, the change of looks was something that wasn't just art styles shifting, it was actually written into the story. Doom got a new face, so he didn't feel the need to hid behind a mask all the time any more, Loki was reincarnated into a whole new body that was much younger than the one that he had when he died. But in both cases there, the changes went along with a face-turn, which returns to the original good=attractive/evil=ugly point, which may be a bit... enh.... if you over think it. And while I am sure Hiddleston had a bit of an influence there when Loki was aged up from a kid to the Asgardian equivalent of vaguely early 20's, it should be noted that story began BEFORE the movies hit the screen, and he probably would have ended up looking very similar even if the movies had never happened. Partly because face turn, but also logically given the situation. I mean... put yourself in his position, you are mentally an adult but stuck in a body of a 13 year old, and then you then get the opportunity to be instantly aged up again to an adult and skip having to go through puberty again (and in his case, re-acquire his magic power, or at least that's what he assumed at the time). 'Adult' covers a lot of territory, and if given the chance to be any age you wanted, would you honestly choose to be older, in his case I'd say at least 50+ based on appearance (though he may have appeared older than he was, too many hammers to the face or something, I dunno), or would you want to give yourself some extra years and remove any old injuries etc. and have your body be in it's prime? i mean...