I think a very small demographic of the population is really vocal and it also helps when the people in charge of the X-Men and the EIC are part of that small demographic in the first place. Marvel has an agenda and an axe to grind and so they'll keep going back to pushing that agenda as hard as they can despite pouting about sales publicly and temporarily changing it because they can't stand to even see a picture of Trump in the news. It makes these folks rage and throw fits and that's going to bleed into whatever they are working on regardless of what sells and what doesn't.

I don't see a true change until someone higher up than the EIC changes out the entire department and team. That's probably going to cost a lot of money. If Disney gets the rights back, you might see changes to the status-quo. Not before.