One flop, and the knives come out. Here is the link https://www.fool.com/investing/2018/...imploding.aspx
This little tidbit from the article was interesting.

"Fighting the fans
The old adage that "the customer is always right" is a simplification, but at the very least, it's probably not a good idea to take a hostile stance towards some of your franchise's biggest fans. That's especially true when series enthusiasts have played such a big role in sustaining the property's cultural cachet over the last 40 years.

Even Mark Hamill, the actor who portrays Luke Skywalker, voiced dissatisfaction with his character's progression in The Force Awakens and The Last Jedi. Shockingly, the actor did so during numerous press appearances promoting the films -- behavior that's pretty much unheard of, because media events are meant to present projects in the best possible light.

It seems like Disney proceeded with the expectation that the core Star Wars audience would show up for its new movies no matter what, and that it could instead focus on broadening the appeal of the franchise. On the other hand, an entry like The Last Jedi seemed to take a more overt political position at a time when polarization is running high, and that issue appears to have been exacerbated by interactions between people involved with the franchise and social-media users."