For those who don't know, Ira Schnapp is one of the most important letters in comics -- if not THE most important. DC never had a house style as far as art and story were concerned, but in terms of lettering, Ira Schapp was the go-to guy at DC Comics for decades until Carmine Infantino fired him around 1968.
Two of Ira's contributions to comics have become immortal: he designed the Action Comics logo, and refined Joe Schuster's innovative, but crude, Superman logo turning it into the professional looking version that is known around the world. The logo stood basically unchanged from Superman 6 until Superman 385 in 1983 when it was modified with more rounded lettering, which is the way it's been since.
Well, no more, it seems! Bendis' Superman 1 had a house ad this week from DC where the new Superman logo was unveiled. It seems to have the "S" of the 1983 revamp, but the more squarish lettering of the Ira Schnapp version.
Here are the logos so you can see for yourself. You can click on the links or thumbnails to see larger versions. Vote in the poll and post your thoughts as to which you like best!
Ira Schnapp's original Superman logo rendered from Joe Schuster's design:
Super-6-1940.jpg
Superman logo 1983 modification, which has lasted until today:
SUPER-386-1983-new-logo.jpg
Latest modification to Superman logo, which takes elements from Ira's original and the 1983 update:
Superman 1 logo 2018.jpg