I think Black Lightning is a fascinating character with tons of potential. I just think DC has failed to capitalize on it. They've failed to even try, really. But I doubt it would take a lot of effort to build him up, assuming you could get readers to pick the book up in the first place.
But it's true that BL hasn't ever really proven himself, despite his long history. A credible career as an Outsider, a few short-lived solo books and a few mini's, none of which ever set the sales charts on fire, and a smattering of time with the League and/or Batman. It's a solid resume, but it doesn't scream "A list!"
But if you compare the character's staying power to the effort DC has put into him, I think you find that he's got some juice to him. DC has put far more effort into a lot of characters who never made it past their rookie year, while BL has endured and even gotten his own show.
At worst, he's a reliable and viable ensemble character, good for throwing into team books. At best, he's a diamond in the rough that DC simply hasn't polished yet. But I will never accept the argument that a character built around socio-political commentary is somehow irrelevant or uninteresting, especially in these times. BL hasn't failed DC, DC failed him.
"We all know the truth: more connects us than separates us. But in times of crisis the wise build bridges, while the foolish build barriers. We must find a way to look after one another, as if we were one single tribe."
~ Black Panther.
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The best thing done with Bludhaven is when DC tried to get rid of it in the mid-2000s.
That city is the poster child for everything generic and uninspired DC's overabundant fictional cities.
Hard disagree. DC's fictional cities are one of the best aspects about their universe. In fact, I think that DC should utilize their fictional cities more. They're a great opportunity for world building. James Robinson's Starman and Grant Morrison's Aztek are the best examples of the full potential of fictional locations.
Of the various fictional cities, I put Bludhaven squarely in the "mediocre" category. Its original description ("It's like Gotham, but worse!") was laughable, but it's hardly the worst offender when it comes to bland fictional cities (looking at you, Midway).
To my mind, there are only a handful of DC fictional cities that feel like they've got a solid identity:
Metropolis
Gotham City
Opal City
Hub City
Central and Keystone City
Smallville
Nightwing put Bludhaven on the map. I like Bludhaven in Nightwing but haven't really read much about it in other series.
My controversial opinion: the DC Comics universe is the greatest comic book universe and one of the greatest fictional universes of the last century. If its owners and operators truly understood this and truly cared, they would never run out of material to adapt to other media. Instead, they but all of their eggs in the Bat-Basket and will never fully realize the potential of the "properties" they own.