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  1. #11746
    Extraordinary Member Vordan's Avatar
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    https://npr-news.com/2021/04/22/zack...medium=twitter
    Zack Snyder’s cut of “Justice League” may have been a hit with fans, but it did little to move the needle for HBO Max subscriptions.

    On Thursday, AT&T, which owns WarnerMedia, revealed that its streaming service HBO Max and its premium cable offering HBO added 2.7 million domestic subscribers during the first quarter.

    Just days before the highly anticipated release of the Snyder Cut on March 18, WarnerMedia increased its subscriber expectations, predicting between 120 million and 150 million global users for HBO Max and HBO by the end of 2025.

    In total, HBO Max and HBO have a combined 44.2 million subscribers domestically, up from the 41.5 million reported at the end of the fourth quarter. Globally, the services have less than 64 million subscribers, but the company is expected to expand its product more widely this year.
    More at link
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  2. #11747
    Ultimate Member SiegePerilous02's Avatar
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    Quote Originally Posted by Vordan View Post
    So should we take this as a sign that social media isn't an indicator of what most audiences are demanding?

  3. #11748
    Moderator Frontier's Avatar
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    Quote Originally Posted by SiegePerilous02 View Post
    So should we take this as a sign that social media isn't an indicator of what most audiences are demanding?
    Or a general audience weren't that excited for the Snyder Cut.

  4. #11749
    Mighty Member I'm a Fish's Avatar
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    Quote Originally Posted by SiegePerilous02 View Post
    So should we take this as a sign that social media isn't an indicator of what most audiences are demanding?
    I would still like to see HBO Max release the full numbers on Snyder Cut.

    But yes, I think Snyder Cut has been a fascinating window into how a small vocal group can appear large on social media. Which is something that has always been disputed, but now there are more numbers to back it up. (And I say small but its still like, a sizeable group. Just not as big as it would appear.)

  5. #11750
    Anyone. Anywhere.Anytime. Arsenal's Avatar
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    Quote Originally Posted by Frontier View Post
    Or a general audience weren't that excited for the Snyder Cut.
    I’m not fully convinced the general audience was aware it was even a thing.

  6. #11751
    Astonishing Member HsssH's Avatar
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    We saw that number a while ago, I'm not sure if there is anything new in that article?

    Quote Originally Posted by SiegePerilous02 View Post
    So should we take this as a sign that social media isn't an indicator of what most audiences are demanding?
    If anything it shows that Twitter trends are very easy to manipulate.

  7. #11752
    Mighty Member I'm a Fish's Avatar
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    Quote Originally Posted by Arsenal View Post
    I’m not fully convinced the general audience was aware it was even a thing.
    I never saw an add for it on a tv network so that is probably the case.

  8. #11753
    Ultimate Member SiegePerilous02's Avatar
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    Quote Originally Posted by Arsenal View Post
    I’m not fully convinced the general audience was aware it was even a thing.
    Quote Originally Posted by I'm a Fish View Post
    I never saw an add for it on a tv network so that is probably the case.
    I did see it included in an ad for HBO Max at my gym, but not sure if that counts.

    But any subscribers that came on for WW84 and Godzilla vs. Kong and Mortal Kombat tomorrow would probably see that the Snyder Cut was on there, right? As it is not a new big release but a director's cut of a film released a couple years ago (yeah yeah, I know it's more involved than that) would it be marketed the same way?

  9. #11754
    Extraordinary Member Gaius's Avatar
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    Quote Originally Posted by Vordan View Post

  10. #11755
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    Quote Originally Posted by I'm a Fish View Post
    I never saw an add for it on a tv network so that is probably the case.
    In Canada it’s the only thing they’ve been using to advertise Crave. Which is funny because the vast majority in this country hate crave but also the commercials themselves are 4:3 and hella miss leading.

  11. #11756
    Extraordinary Member Holt's Avatar
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    In case was still wondering why that recent HBO Max ad made it sound like there weren't gonna be sequels.

  12. #11757
    Mighty Member I'm a Fish's Avatar
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    Quote Originally Posted by SiegePerilous02 View Post
    I did see it included in an ad for HBO Max at my gym, but not sure if that counts.

    But any subscribers that came on for WW84 and Godzilla vs. Kong and Mortal Kombat tomorrow would probably see that the Snyder Cut was on there, right? As it is not a new big release but a director's cut of a film released a couple years ago (yeah yeah, I know it's more involved than that) would it be marketed the same way?
    Probably not, but when has anyone ever spend $70 million on a directors cut? Did all of that go to special-effects and not advertising...

  13. #11758
    DC Comics Forum Mod The Darknight Detective's Avatar
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    Quote Originally Posted by I'm a Fish View Post
    Probably not, but when has anyone ever spend $70 million on a directors cut? Did all of that go to special-effects and not advertising...
    Isn't any advertising spending taken out of the fund set up at the beginning of every fiscal rea for a studio?
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  14. #11759
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    Quote Originally Posted by Vordan View Post
    Yeah, I'm not really sure what were supposed to get from this. There are no numbers being compared here, just that it wasn't as big as Kong or WW84, which...I hope it wasn't. Those were full budget productions. This reminds me of the people who say MoS should have made a billion dollars because.

    I have seen analytics that suggest more than 30 million people saw the SC and that is a major success in the streaming world.
    Last edited by Pinsir; 04-22-2021 at 02:43 PM.
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  15. #11760
    Ultimate Member SiegePerilous02's Avatar
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    Quote Originally Posted by Pinsir View Post
    I have seen analytics that suggest more than 30 million people saw the SC and that is a major success in the streaming world.
    Is there a link for the analytics?

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