...As a thought experiment, something like this might work, but in the real world it’s difficult to imagine just how wearing a t-shirt with a stylized skull would accomplish that, particularly considering that’s precisely what police officers are doing when they sport “Thin Blue Line” versions of the Punisher logo....
An image’s meaning lies in the eyes of the beholder, but it’s impossible to disassociate that specific logo, or artwork similar to it, both from the Punisher’s personal brand of brutality and the ways in which cops have embraced it as an example of the kind of policing they wish to inflict upon people. Well-intended as Skulls For Justice may be, the reality is that each of the shirts’ core design elements are, of course, the skull, and some reference to Black Lives Matter. Together, the idea they create reads less like “Frank Castle and those who look up to him believe that Black lives matter” and more like “this symbol of death has been juxtaposed with a refrain whose purpose is to prevent senseless, racist murders of innocent Black people.”
...But when it comes to campaigns like these, optics matter, and an image like the Punisher skull is one is already so overlaid with negative connotations that it’s difficult to say how Skulls For Justice could turn it positive. What Skulls For Justice is doing, though, is being quite explicit about the need for everyone to recognize anti-Black racism and police brutality as societal ills in desperate need of addressing. It’s the sort of idea that the bulk of the industry that led to Skulls For Justice’s creation (in a roundabout sense) only ever really addresses by speaking about their own supposed commitments to diversity and inclusion, which, while nice, gloss over the larger issue at hand....