If Fox wanted Heyman, I'm a little surprised given how much Fox was paying that they didn't get Heyman.
That said, I think in some ways Biscoff might actually be a better fit. I think as far as negotiating with networks and working with TV people (as opposed to just wrestling people), Bischoff might actually be the better candidate. Even though it's probably more than fair to say Heyman is the more capable of the two booking wise.