They are handcuffing themselves to something unnecessary. They could just keep it simple, give a guy some big wins and have them challenge for a title.
Hell , if they want to be really cutting edge, have the fans vote on the #1 contender.
Push a few guys, then make them choices for fans to pick , who the champ faces one a month or so.
Other than Brandon Cutler, everybody is presented at the same level. You might as well embrace it.