It's not the same as Austin vs McMahon, though. With Austin vs McMahon the story was that McMahon didn't want Austin as champion. In the case of KO vs Shane, Shane initially had no problem with KO... the problem was more that KO had a problem with Shane hogging up the TV time that he believed could be better utilized by other wrestlers. Yes, it's a story about an authority figure vs a wrestler, but the build is different because the issue is actually different. The title actually has nothing to do with it at this point... though I'll wager by Wrestlemania time that will figure into the mix as KO should be top Smackdown face by that point.