Bray gets put in a coffin.They open up the coffin to find, he isn't in it. That's supernatural wrestler 101
Bray eating a pin takes from the Fiend being an unstoppable monster who you are lucky to survive.
Honestly, I don't even do this match. I don't do the Rollins or Goldberg match either.
A Last Man Standing match gives you brutality and you can work a finish where Braun throws Bray off something, and Bray never comes out.